Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, Emirados Árabes Unidos
TituloLaundry Bag Takeover
Agência
Campanha Laundry Bag Takeover
Anunciante LG Electronics
Marca LG Steam Direct Drive
Data da primeira Transmissão/Publicação 2010 / 9
Sector Empresarial Grandes electrodomésticos
Legenda Wrinkle-free washing with Steam Direct Drive.
Filosofia To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. 
Problema To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. 
Resultado To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. 
Tipo de Mídia Ambient
Planeador estratégico
Account Manager
Director de contas
Redator
Director de arte
Director assistente criativo
Director criativo
Director criativo
Chief Creative Officer

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