Titulo | Laundry Bag Takeover |
Agência |
Y&R Dubai
|
Campanha |
Laundry Bag Takeover
|
Anunciante |
LG Electronics
|
Marca |
LG Steam Direct Drive
|
Data da primeira Transmissão/Publicação |
2010 / 9
|
Sector Empresarial | Grandes electrodomésticos
|
Legenda | Wrinkle-free washing with Steam Direct Drive. |
Filosofia | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
Problema | To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. |
Resultado | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
Tipo de Mídia |
Ambient
|
Planeador estratégico |
Nadine Ghossoub
|
Account Manager |
George Ninan
|
Director de contas |
Uday Desai
|
Redator |
Ash Chagla
|
Director de arte |
Husen Baba
|
Director assistente criativo |
Ash Chagla
|
Director criativo |
Husen Baba
|
Director criativo |
Shahir Zag
|
Chief Creative Officer |
Shahir Zag
|