Titulo | Transformers (Frozen) |
Titulo (língua original) | Transformers (Surgelé) |
Agência | Leo Burnett Paris |
Campanha | Transformers - Charal |
Anunciante | Charal |
Marca | Charal Snack |
Data da primeira Transmissão/Publicação | 2007 / 6 |
Produto | Frozen Burger |
Produto (língua original) | Burger surgelé |
Sector Empresarial | Carne e salsichas congeladas |
História | Barmy humor and out of sequence are the catchwords of this campaign. Have been directed Teens "Transformer" who have not hesitated to robotize themselves totally to reach to devour Charal's cheesburger. |
História (língua original) | Humour loufoque et décalage sont les maître mots de cette campagne. Elle met en scène des ados "transformers" qui n'ont pas hésité à se robotiser totalement pour pouvoir dévorer les cheeseburgers Charal. |
Filosofia | The agency is surfing on current events in order to take advantages of the release of the Michael Bay's movie:"Transformers". Obviously, this is a parody. The films have been realized without any special effect, far from any extraordinary technologies and most of all, without taking it seriously ! |
Filosofia (língua original) | L'agence rebondit sur l'actualité en profitant de la sortie en salle du film de Michael Bay:"Transformers". Mais évidemment, il s'agit ici d'une parodie. En effet les films ont été réalisés sans le moindre trucage, sans effets spéciaux, loin de toute prouesse technologique et surtout sans se prendre au sérieux ! |
Problema | Well known for its excellent meat quality, the brand Charal want to to inform the public a little more about his range of product.In This new campaign, it's the range "Charal Snack" which is enlightenned. |
Problema (língua original) | Bien connue pour l'excellence de sa viande, la marque Charal souhaite aujourd'hui en faire découvrir un peu plus sur son étendue de gamme. Dans sa nouvelle campagne, c'est la gamme "Charal Snack" qui est mise en scène. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | França |
Supervisor de publicidade | Jean Chavel |
Supervisor de publicidade | André Coutard |
Supervisor de publicidade | Caroline Trocherie |
Supervisor de publicidade | Frédérique Fillon |
Supervisor de publicidade | Stéphanie Bérard |
Supervisor de conta | Anne-Sophie Boyelle |
Account Manager | laeticia Rosez |
Director criativo | Stephan Ferens |
Director de arte | Edouard Capelle |
Redator | Edouard Capelle |
Director de arte | stephane santana |
Redator | stephane santana |
Produtor da agência | Damien Fournier Perret |
Realizador | Henry Littlechild |
Produtor de som | Jeanne Boris |
Produção de som | WAM |
Câmara | David Luther |