| Titulo | Wild Boar |
| Titulo (língua original) | Sanglier (anglais) |
| Agência | Leo Burnett Paris |
| Campanha | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
| Anunciante | Syndic. de la Presse Quot./Minist. de la Culture |
| Marca | Synd. de la presse quot. / Minis. de la Culture |
| Posted | Janeiro 2010 |
| Produto | My given newspaper |
| Produto (língua original) | Mon journal offert |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | You see you do enjoy reading the daily press. So keep it up |
| Legenda (língua original) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
| História | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)" |
| Tipo de Mídia | Viral |
| Mercado | França |
| Director criativo | Stephan Ferens |
| Director de arte | Christian Picard |
| Redator | Alain Meyer |
| Redator | Juliette Novak |
| Planeador estratégico | Michel Perret |
| Account Manager | Julien Grimaldi |
| Account Manager | Elise Bret-Ziri |
| Account Manager | Pamela Soubrier |
| Designer gráfico | Benjamin Mercier |
| Director de publicidade | Denis Bouchez |
| Director de publicidade | Sabine Ozil |
| Director de publicidade | Vincent de Bernardi |
| Director de publicidade | Mathieu Mathelin |
| Director de publicidade | Agnès Rico |
| Director de publicidade | Vincent Peyregne |
| Director de publicidade | Béatrice Mottier |
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