Babybel - "Join the Goodness"

Havas Chicago

Havas Chicago Chicago, Estados Unidos

Prêmios

6671

Marca: Babybel
País: França

Anunciante: Groupe Bel

Titulo	Join the Goodness
Brief	With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Agência	Havas Chicago
Campanha	Join The Goodness
Anunciante	Groupe Bel
Marca	Babybel
Data da primeira Transmissão/Publicação	2020 / 6
Sector Empresarial	Queijos
História	Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic.
Tipo de Mídia	Televisão
Comprimento	76 seconds
Pós produção	Platige Image
Photography Agency	Kinou
Director criativo	Stéphane Xiberras
Realizador	Hervé de Crécy
Editor	Adriana Legay
Director de arte	Julien Vergne
Redator	Alexandre Girod
Post-production Producer	Sébastien Voisin
Director criativo	Stephan Schwarz
Produtor	Nicolas Tiry
Creative Producer	Morgane Bohn
Director de fotografia	Agustin Claramunt
Director of Production Operations	Amine Ketem
Produtora	Solab
Produção de som	GUM – Green United Music
Produtora	Eastness Productions
VFX Executive Producer	Artur Zicz
VFX Supervisor	Maciej Szewczenko
VFX Producer	Mateusz Wisniewski
Director de arte	Marcin Kowalski
Head of CG	Cezary Albinski
Chefe de produção	Paulina Machalica
On-set Supervisors	Kamil Dąbkowski