Lars Samuelsen
Strategy Lead at Grey Group EMEA
Århus C, Dinamarca
TituloCarlsberg 0.0 - Probably the best beer in the world
Agência
Campanha Carlsberg 0.0 - Probably the best beer in the world
Anunciante Carlsberg Group
Marca Carlsberg
Data da primeira Transmissão/Publicação 2021 / 1
Sector Empresarial Cervejas, sidras
Filosofia Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.

Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020.

A first for Carlsberg
The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer.

Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad.

This is the first time that Carlsberg has produced a global ad for its alcohol-free variant.
Tipo de Mídia Televisão
Comprimento
Talento
Global Brand Director
Global Brand Manager
Head of Marketing
Global Brand PR Manager
Chief Creative Officer
Global Executive Creative Director
Chief Strategy Officer
Equipa criativa
Equipa criativa
Equipa criativa
Director de contas
Director de contas
Account Manager
Produtor executivo
Produtora Canada
Produtor
Produtor executivo
Realizador
Compositor
Artist
Studio

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