Titulo | Park |
Agência | Goodby Silverstein & Partners |
Campanha | Are You My Grandma? |
Anunciante | Frito Lay |
Marca | Grandma's Cookies |
Data da primeira Transmissão/Publicação | 2016 / 4 |
Sector Empresarial | Biscoitos, pão, bolachas |
História | “Are you my Grandma?” That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. After 100 years of making cookies, we thought it was high time they did. In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise. |
Tipo de Mídia | Televisão |
Comprimento | |
Chairman | Jeff Goodby |
Chairman | Rich Silverstein |
Director executivo criativo | Margaret Johnson |
Director criativo | Jon Wolanske |
Director de arte | Sean Farrell |
Redator | Colin Nissan |
Produtor executivo | Hilary Coate |
Producer | Conor Duignan |
Director de contas | Brian McPherson |
Director de contas | Meredith Williams |
Account Manager | Lisa Kourakos |
Account Manager | Levi Russell |
Estrategista | Ralph Paone |
Produtora | Hungry Man |
Realizador | Dave Laden |
Produtor executivo | Kevin Byrne |
Produtor executivo | Dan Duffy |
Producer | Caleb Dewart |
Empresa de produção | HutchCo |
Editor | Jimmy Hutchins |
Editor | Patrick O |
Produtor executivo | Jane Hutchins |
Telecine | HutchCo |
Colorist | Jonny McPheeters |
Efeitos especiais | HutchCo |
Flame Artist | Austin Hickman-Fain |
Compositor | Derek Feichter |
Compositor | Brandon Feichter |
Empresa de design sonoro | One Union |
Empresa de design sonoro | Eben Carr |
Producer | Lauren Mask |