| Titulo | BBC Winter Olympics: Vancouver 2010 |
| Agência |
Y&R London
|
| Campanha |
BBC Winter Olympics
|
| Anunciante |
BBC
|
| Marca |
BBC
|
| Data da primeira Transmissão/Publicação |
2010 / 1
|
| Sector Empresarial | Programas e canais de televisão e rádio
|
| História | The head of the Ilanaaq that stands on the mountain above Whistler has been stolen by some kind of malevolent force. Our hero Akiak must go on a quest to find the missing piece. He searches all over the land and has to overcome obstacles presented by the landscape and environment (crevasses, snow storms etc) and by the wild and dangerous creatures that live within it |
| Filosofia | Akiak uses the Winter Olympic sports through out his journey as a method of transport and to overcome the obstacles in his path. In the 40 second trailer we’d like to showcase 4 sports: Curling, Skiing, Snowboarding and Skeleton Bob |
| Problema | Following the popularity of the Summer Olympics in Beijing, the BBC wanted to use this interest, and raise awareness of the Winter Olympics. With no know sporting heores to champion, we needed to find an angle on the Games that would excite the target audience (16-34 yr olds), and move them to consume the BBC coverage of the Games accross a variety of platforms |
| Tipo de Mídia |
Televisão
|
| Mercado | Reino Unido |
| Produtora |
Studio AKA
|
| Director executivo criativo |
Damon Collins
|
| Director de publicidade |
Louisa Fyans
|
| Director de publicidade |
Karen Potterton
|
| Redator |
Freddy Mandy
|
| Director de arte |
Tim McNaughton
|
| Planeador |
Ben Kay
|
| Director de contas |
Fiona Richards
|
| Account Manager |
David Pomfret
|
| Realizador |
Marc Craste
|
| Produtor |
Sharon Titmarsh
|
| Produtor |
Deborah Stewart
|