|Campanha||Why let drink decide - COI|
|Anunciante||Central Office of Information|
|Marca||Department for Children, Schools & Families|
|Sector Empresarial||Consciencialização social sobre drogas / álcool / tabaco|
|Problema||The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol|
|Tipo de Mídia||Televisão|
|Director executivo criativo||Tony Davidson|
|Director executivo criativo||Kim Papworth|
|Equipa criativa||Paul Jordan|
|Equipa criativa||Angus Macadam|
|Director de contas||Emma Marsland|
|Pós-produção||The Mill London|
|Director de publicidade||Ben Catford|
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