Christina Yu
Associate Media Director at Luminosity Marketing
New York, Estados Unidos
TituloPour Perfectly
BriefThe smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner.
Agência
Campanha Pour Perfectly
Anunciante Kraft Heinz
Marca Heinz Ketchup
PostedNovembro 2019
Sector Empresarial Maionese, ketchup, mostardas
História The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.
Tipo de Mídia Case Study
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