| Titulo | IKEA Bedtime |
| Agência | Rethink Communications Inc. |
| Campanha | IKEA Bedtime |
| Anunciante | IKEA |
| Marca | IKEA |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
| História | The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Pós produção | Alter Ego |
| Produtora | FRANK |
| Pós produção | Fort York VFX |
| Music and Sound Company | Vapor-RMW |
| Agência de Mídia | Jungle Media |
| Director criativo | Aaron Starkman |
| Director criativo | Christina Yu |
| Director criativo | Ian Grais |
| Director criativo | Chris Staples |
| Director de arte | Zachary Bautista |
| Redator | Andrew Chhour |
| Estrategista | Sean McDonald |
| Estrategista | Stacy Ross |
| Produtor | Shelby Spigelman |
| Realizador | Rodrigo García Saiz |
| Editor | Brian Williams |
| Assistant Editor | Paula Hicks |
| Director de fotografia | Chris Mably |
| Produtor executivo | Danielle Kappy |
| Produtor de linha | John Barreiro |
| Online Artist | Andrew Rolfe |
| Grade Artist | Wade Odlum |
| Produtor de som | Ted Rosnick |
| Engenheiro de áudio | Art Mullin |
| Executivo de contas | Sarah Riedlinger |
| Executivo de contas | Daniel Riggi |
| Executivo de contas | Marie Lunny |
| Managing Diretor | Sheri Metcalfe |
| Managing Diretor | Cindy Drown |
| Planning Director | Janet Xi |
| Group Manager - Buying | Krystal Seymour |
| Group Manager - Planning | Courtney Rimar |
| Planning Team | Georgia Pearson |
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