Christina Yu
Associate Media Director at Luminosity Marketing
New York, Estados Unidos
TituloThe Risk
Agência
Campanha The Risk
Anunciante Government of Ontario
Marca Government of Ontario
PostedJunho 2019
Sector Empresarial Segurança pública, saúde e higiene
História The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17.

The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain.
Tipo de Mídia Interatividade
Advertising Agency
Director criativo
Director criativo
Director criativo
Director de arte

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