Till Diestel
Chief Creative officer at Service Plan
Berlin, Alemanha
TituloWorries
Agência
Campanha All electric, now!
Anunciante Daimler AG
Marca Smart
Data da primeira Transmissão/Publicação 2020 / 1
Sector Empresarial Automóveis pequenos e compactos
Legenda Drive electric where it makes sense
História The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars
Tipo de Mídia Televisão
Comprimento
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
Chief Creative Officer
Managing Diretor
Director executivo criativo
Director criativo
Director criativo
Group Account Director
Realizador

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started