Titulo | Worries |
Agência | BBDO Berlin |
Campanha | All electric, now! |
Anunciante | Daimler AG |
Marca | Smart |
Data da primeira Transmissão/Publicação | 2020 / 1 |
Sector Empresarial | Automóveis pequenos e compactos |
Legenda | Drive electric where it makes sense |
História | The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Marketing Officer (CMO) | Denise Heinermann-Bieler |
Chief Marketing Officer (CMO) | Carolin Güthenke |
Chief Creative Officer | Till Diestel |
Managing Diretor | Mark Hassan |
Director executivo criativo | Siyamak Jung |
Director criativo | Erick Barrios Hernandez |
Director criativo | Wolfgang Warzilek |
Group Account Director | Simone Hook |
Realizador | Traktor |