Deutsche Bahn ICE - "Singing Knees"

BBDO Berlin

BBDO Berlin Berlin, Alemanha

9585

Titulo	Singing Knees
Titulo (língua original)	Singende Knie
Agência	BBDO Berlin
Campanha	Singing Knees
Anunciante	Deutsche Bahn
Marca	Deutsche Bahn ICE
Data da primeira Transmissão/Publicação	2018 / 7
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda	Real freedom for legs. Only in your ICE
Legenda (língua original)	Echte Beinfreiheit. Nur in Ihre ICE
História	Planes these days have notoriously little legroom. Hence this amusing film of airline passenger knees that "sing" the Queen song "I Want To Break Free", with wrinkles at the side of the knees playing the role of mouths. Of course, when you travel by Deutsche Bahn ICE trains, your knees have plenty of space.
Tipo de Mídia	Viral
Comprimento	49 seconds
Trilha sonora	I Want to Break Free
Chief Marketing Officer (CMO)	Michael Peterson
Managing Diretor	Franzis Heusel
Marketing Manager	Antje Neubauer
Chief Creative Officer	Wolfgang Schneider
Creative Managing Director	Tobias Grimm
Creative Managing Director	Till Diestel
Director criativo	Nicolas Linde
Redator	Nicolas Linde
Chief Production Officer	Steffen Gentis
Produtor da agência	Silke Rochow
Produtora	Markenfilm GmbH & Co. KG