Titulo | Tigers |
Agência | Ogilvy New Zealand |
Campanha | Tasmanian Tigers |
Anunciante | Auckland Zoo Conservation Fund |
Marca | Auckland Zoo Conservation Fund |
Posted | Abril 2011 |
Sector Empresarial | Conservação do património cultural, parques e fauna |
Legenda | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
Filosofia | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
Tipo de Mídia | Case Study |
Director executivo criativo | Damon O'Leary |
Group Creative Director | Ben Pegler |
Equipa criativa | Freddie Coltart |
Equipa criativa | Matt Williams |
Designer | Sam Cox |
Retocador digital | Dan Spataru |
Account Manager | Mickaela Kerr |