Titulo | Reborn |
Agência | The Corner |
Campanha | Reborn |
Anunciante | Beagle Street |
Marca | Beagle Street Life Insurance |
Data da primeira Transmissão/Publicação | 2014 / 10 |
Sector Empresarial | Seguros |
Filosofia | The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user. |
Problema | Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. |
Tipo de Mídia | Televisão |
Comprimento | |
Director de publicidade | Matthew Gledhill |
Director criativo | Tom Ewart |
Redator | Robert Amstell |
Director de arte | Matthew Lancod |
Planeador | Neil Hourston |
Planeador | Ollie Gilmore |
Diretor dos Negócios | Fleur Andrews |
Director de contas | Tenzin Pooch |
Produtor da agência | Daisy Mellors |
Agência de Mídia | MEC |
Produtora | Colonel Blimp |
Realizador | David Wilson |
Producer | Sam Levene |
Editor | Max Windows |
Editor | Stitch |
Pós produção | Fi Kilroe |
Pós produção | Finish |
Director de publicidade | Matthew Gledhill |
Diretor dos Negócios | Fleur Andrews |
Director de contas | Tenzin Pooch |
Audio Post Production | Sam Ashwell |
Audio Post Production | 750MPH |