Sam Ashwell
Creative Partner & Head Sound Engineer at 750mph
London, Reino Unido
TituloReborn
Agência
Campanha Reborn
Anunciante Beagle Street
Marca Beagle Street Life Insurance
Data da primeira Transmissão/Publicação 2014 / 10
Sector Empresarial Seguros
Filosofia The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. 
The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user. 
Problema Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. 
Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director criativo
Redator
Director de arte
Planeador
Planeador
Diretor dos Negócios
Director de contas
Produtor da agência
Agência de Mídia MEC
Produtora
Realizador
Producer
Editor
Editor Stitch
Pós produção
Pós produção Finish
Director de publicidade
Diretor dos Negócios
Director de contas
Audio Post Production
Audio Post Production 750MPH

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