Sam Ashwell
Creative Partner & Head Sound Engineer at 750mph
London, Reino Unido
TituloRhian Touches Herself
Agência
Campanha Rhian Touches Herself
Anunciante Male Cancer Awareness Campaign
Marca Male Cancer Awareness Campaign
Data da primeira Transmissão/Publicação 2011 / 9
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist.
The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.
The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Tipo de Mídia Viral
Editor
Produtora
Other
Música
Som
Realizador
Director de contas
Produtor
Redator
Director de arte
Director criativo
Director executivo criativo

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