Titulo | Who killed Deon |
Agência | AMV BBDO |
Campanha | Who killed Deon? |
Anunciante | The Metropolitan Police Service |
Marca | Anti Knife Crime |
Data da primeira Transmissão/Publicação | 2010 / 10 |
Sector Empresarial | Violência doméstica, agressões sexuais |
Legenda | Search Who Killed Deon? |
Filosofia | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
Problema | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
Tipo de Mídia | Televisão e Cinema |
Equipa criativa | Aidan McClure |
Equipa criativa | Laurent Simon |
Produtora | Mad Cow |
Realizador | Simon Ellis |
Produtor | Jonas Blanchard |
Produtor executivo | Pete Chambers |
Editor | Matt Swanpoel |
Pós-produção | Luke Coulson |
Som | Ben Gulvin |
Música | Sam Ashwell |