Sam Ashwell
Creative Partner & Head Sound Engineer at 750mph
London, Reino Unido
TituloWho killed Deon
Agência
Campanha Who killed Deon?
Anunciante The Metropolitan Police Service
Marca Anti Knife Crime
Data da primeira Transmissão/Publicação 2010 / 10
Sector Empresarial Violência doméstica, agressões sexuais
Legenda Search Who Killed Deon?
Filosofia We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder
Problema We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder.
Tipo de Mídia Televisão e Cinema
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Música

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