Titulo | Me & City - Polluted lookbook |
Agência | FRED & FARID Shanghai |
Campanha | Polluted lookbook |
Anunciante | Me & City |
Marca | Me & City |
Data da primeira Transmissão/Publicação | 2016 / 1 |
Sector Empresarial | Vestuário, moda e calçado |
História | China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. |
Tipo de Mídia | Applications |
Comprimento | |
Mais Informações | http://mecity.banggo.com/ |
Chief Creative Officer | Fred & Farid |
Director executivo criativo | Feng Huang |
Director criativo | Laurent Leccia |
Redator | Laurent Leccia |
Redator | Nix Xiong |
Director de arte | Alexis Chatain |
Director de arte | Jerome Pinel |
Produtor da agência | Karim Naceur |
Digital Agency producer | Erick Alonso |
Produtor | Takan Tao |
Realizador | Laurent Leccia |
Fotógrafo | Chen Lu |
Fotógrafo | Alexis Chatain |
Supervisores da Agência | Fred & Farid |
Supervisores da Agência | Edmond Ho |
Brand supervisor | Daniela Silva |
Brand supervisor | XinAi ZHANG |
Brand supervisor | Bobo Cui |