Karim Naceur
Global Head of TV Production at BETC
Paris, França
TituloMe & City - Polluted lookbook
Agência
Campanha Polluted lookbook
Anunciante Me & City
Marca Me & City
Data da primeira Transmissão/Publicação 2016 / 1
Sector Empresarial Vestuário, moda e calçado
História China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. 
For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. 
 To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. 
Tipo de Mídia Applications
Comprimento
Mais Informações http://mecity.banggo.com/
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