HP - "HP - Takeover"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

6699

Titulo	HP - Takeover
Agência	FRED & FARID Shanghai
Campanha	Takeover
Anunciante	Hewlett-Packard
Marca	HP
Data da primeira Transmissão/Publicação	2016 / 2
Sector Empresarial	Computadores pessoais, PDAs e calculadoras
História	Make a campaign to promote the new gaming laptop, the HP Omen to an audience of young gamers. Main problem was reaching this generation always on their phone, while mobile advertising can be expensive and not efficient. We took over the biggest multiplayer mobile game in the world: Clash of Clans And using the one thing gamers coveted the most; Gold, We wrote messages challenging them to level up and become real gamers… Even hiding special give-aways for lucky gamers. Over 200 messages were carefully created… Just to be completely destroyed within seconds. Objective was to reach young mobile gamers. Challenge was to succefully reach that target that actually don’t look at ads. So the strategy was to create a new kind of mobile advertising. Idea was to takeover the biggest mobile game on the planet and using in-game assets write messages and spread promotions within the game itself.
Tipo de Mídia	Mobile
Comprimento	114 seconds
Mais Informações	http://hp-clashofclans.seeourwork.cn/
Chief Creative Officer	Fred & Farid
Director executivo criativo	Feng Huang
Redator	Jean Baptiste Le Divelec
Director de arte	Sonali Ranjit
Supervisores da Agência	Fred & Farid
Supervisores da Agência	Ben Chen
Brand supervisor	Vikrant Batra