Ed Morris
Director at Rattling Stick
London, Reino Unido
TituloTree Whoosh
Agência
Campanha Bio-power - Saab
Anunciante Saab
Marca Saab
Data da primeira Transmissão/Publicação 2006 / 5
Produto 95 Bio-Power Engine
Sector Empresarial Automóveis
Filosofia We produced an ad which when viewed from one angle demonstrated the engine's green credentials.

Viewed another angle the ad talks about the engines increased performance.
Problema Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol.
Tipo de Mídia Imprensa e publicações
Mercado Reino Unido
Director criativo
Director de arte
Illustrator
Director de contas
Executivo de contas
Redator

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