Titulo | Tree Whoosh |
Agência | Lowe London |
Campanha | Bio-power - Saab |
Anunciante | Saab |
Marca | Saab |
Data da primeira Transmissão/Publicação | 2006 / 5 |
Produto | 95 Bio-Power Engine |
Sector Empresarial | Automóveis |
Filosofia | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
Problema | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Reino Unido |
Director criativo | Ed Morris |
Director de arte | Simon Morris |
Illustrator | Simon Morris |
Director de contas | Jo Austen-Olsen |
Executivo de contas | Simon Jarvis |
Redator | Patrick McClelland |