Ed Morris
Director at Rattling Stick
London, Reino Unido
TituloMichael’s Story
Agência
Campanha Made in the Royal Navy
Anunciante Royal Navy
Marca Royal Navy
Data da primeira Transmissão/Publicação
Sector Empresarial Governo e outras instituições
Filosofia The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits.

“Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life.

Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life.
The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid.
The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be.

Both films are based on the lives of real Royal Navy personnel and star real recruits.The campaign will run on TV, cinema, VoD and social until 12th August.
Last month, The Royal Navy and RAF re-appointed Engine to handle their combined advertising account, following a statutory review overseen by the Crown Commercial Service. The account is lead by Engine’s creative agency, WCRS.
Tipo de Mídia Televisão
Comprimento
Creative Agency
Creative Agency
Creative Director
Director executivo criativo
Designer
Project Manager
Planners
Creatives
Creatives
Account Management
Account Management
Account Management
Agency Producer
Agency Producer
Media Agency
Production Company
Produtor executivo
Director
Director
Director de fotografia
Director de fotografia
Director de fotografia
Producer
Producer
Editor
Editor
Post Production Company
Colourist
Colourist
Engineer
Sound Designer
Music and Sound Production

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