Ed Morris
Director at Rattling Stick
London, Reino Unido
TituloBig Mac x Bacon Collaboration
Agência
Campanha Big Mac x Bacon Collaboration
Anunciante McDonald's
Marca McDonald's
PostedMai 2018
Sector Empresarial Grandes armazéns, supermercados
História We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Tipo de Mídia Case Study
Comprimento
Editorial Offline
Colorização
Global Chief Creative Officer
Global Chief Creative Officer
Group Creative Director
Director criativo
Director criativo
Director criativo
Director de arte
Redator
Redator
Designer
Produtor da agência
Produtor da agência
Executivo de contas
Executivo de contas
Supervisor de conta
Director de contas
Group Account Director
SVP, Management Director
Director of Content Strategy
VP, Strategy
Product Management
Studio Director
Retocador digital
Production Artist
Senior Digital Project Manager
Produtora Frank Content
Realizador
Produtor de linha
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Director de fotografia
Food Stylist
Food Stylist
Colorist
Color Assist
Produtor executivo
Motion Graphics
Motion Graphics
VFX Artist
VFX Artist
VFX Assistant
Casting Director
Editor
Audio Post Production
Engenheiro de áudio
Photography Studio Fuze Reps
Fotógrafo
Agência de Mídia
PR Agency
Chief Marketing Officer & SVP
Marketing Officer
Senior Marketing Manager
National Marketing Manager
Sr. Manager Media, CRM & Partnerships
Digital Officer
Digital Social Media Manger
Regional Marketing Supervisor
National External Communications Manager

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