Ed Morris
Director at Rattling Stick
London, Reino Unido
TituloThe Race of Two Minds
Agência
Campanha #WomanKind
Anunciante WeightWatchers
Marca Weight Watchers
Data da primeira Transmissão/Publicação
Sector Empresarial Comida
Filosofia Discover more about Weight Watchers #womankind and how you can build a stronger, healthier and kinder relationship between mind and body: http://bit.ly/TwoMinds
Does the right mindset really make a difference? Weight Watchers #womankind put it to the test by documenting one woman on two separate runs. One listening to a recording of her negative thoughts, and the other to her positive thoughts. Which mindset do you think will win the race? 
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