Nescafé - "Glenda"

Publicis Mojo Sydney

Publicis Mojo Sydney Walsh Bay, Austrália

6386

Titulo	Glenda
Agência	Publicis Mojo Sydney
Campanha	Hidden Truths - Nescafé
Anunciante	Nestlé
Marca	Nescafé
Posted	Abril 2008
Produto	Antioxidants
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
Legenda	Coffee is a Natural Source of Antioxidants
História	Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans.
Filosofia	The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean.
Problema	The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants.
Resultado	The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mais Informações	www.hiddentruths.com.au/
Producer	Angela Bray
Empresa de design sonoro	Aleesha Dibbs
Produtor da agência	Jasmin Ferguson
Director de arte	Kirsty Gavin
Redator	Dean Hunt
Empresa de design sonoro	Nick Maher
Realizador	Fiona McGee
Editor	Simon Njoo
Other	Florence Tourbier
Director criativo	Micah Walker