| Titulo | Missing Things |
| Agência | Leo Burnett Central & Eastern Europe |
| Campanha | Missing Things |
| Anunciante | Sony Corporation of America |
| Marca | Sony |
| Posted | Dezembro 1999 |
| Produto | Car audio insurance |
| Sector Empresarial | Seguros |
| Filosofia | In Poland, car audio theft is a major problem. So when Sony initiated an insurance program that replaced any one of their new stereos if it was stolen from your car, the agency wanted to create a campaign that could illustrate replacement in a variety of ways to keep the message fresh and interesting. By making each ad a "set" of consecutive pages, each concept had more impact and touched out consumer more often than we would have in a single page. |
| Tipo de Mídia | Cartaz |
| Mercado | Polônia |
| Director criativo | Kerry Keenan |
| Director assistente criativo | Darek Zatorski |
| Redator | Katarzyna Szczypa |
| Director de arte | Micah Walker |
| Fotógrafo | Sebastian Hanel |
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