Titulo | The Giraffe (french) |
Agência | Nurun Paris |
Campanha | #2CTROP |
Anunciante | WWF |
Marca | Climat |
Posted | Novembro 2015 |
Sector Empresarial | Meio ambiente e ecologia |
História | The idea : Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Elie Trotignon |
Director de arte | Matthieu Droulez |
Director de arte | Stéphane Blin |
Planning Supervisor | Olivier Bailloux |
Executive Director of Integrated Production | Pierre Bernet |
TV production assistant | Patrick Pauwels |
Agency TV Producer | Aurélie Fournet |
Agency TV Producer | Sophie Bouyer |
Produtor | Leyla Kaddoura |