Jean-Marc Wachsmann
Creative Concept Team at Publicis Brussels
Brussels, Bélgica
TituloA Blind Call Campaign
Agência
Campanha A Blind Call - Brailleliga
Anunciante Brailleliga
Marca Ligue Braille
PostedJaneiro 2009
Produto Foundation for the Blind
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
Tipo de Mídia Case Study
Comprimento
Mercado Bélgica
Mais Informações www.ablindcall.be
Director de arte
Redator
Director criativo
Executivo de contas
Redator
Produtor da agência
Produtor da agência
Director de arte
Director criativo
Realizador
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Produção musical

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