Carlsberg - "Old Lions (180s)"

Saatchi & Saatchi

Saatchi & Saatchi London, Reino Unido

15891

Titulo	Old Lions (180s)
Agência	Saatchi & Saatchi
Campanha	The world according to Carlsberg - Carlsberg
Anunciante	Carlsberg Group
Marca	Carlsberg
Data da primeira Transmissão/Publicação	2006 / 5
Sector Empresarial	Cervejas, sidras
Filosofia	IDEA - The World...according to Carlsberg.
Problema	OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Tipo de Mídia	Televisão e Cinema
Comprimento	180 seconds
Mercado	Reino Unido
Produtora	Gorgeous Enterprises
Redator	Dave Henderson
Director de arte	Dave Henderson
Produtor da agência	Manuela Franzini
Produtor	Rupert Smythe
Realizador	Chris Palmer
Director criativo	Kate Stanners
Director de arte	Richard Denney
Redator	Richard Denney
Account Manager	Laetitia Rennie
Editor	Paul Watts
Cinematografia	Ian Foster
Actor/celebridade	Bobby Robson
Actor/celebridade	Peter Shilton
Actor/celebridade	Des Walker
Actor/celebridade	Terry Butcher
Actor/celebridade	Jack Charlton
Actor/celebridade	Stuart Pearce
Actor/celebridade	Peter Reid
Actor/celebridade	Bryan Robson
Actor/celebridade	Alan Ball
Actor/celebridade	Chris Waddle
Actor/celebridade	Bobby Charlton
Actor/celebridade	Peter Beardsley