Titulo | Life Lolli - a lollipop designed to save lives |
Agência | BBDO Düsseldorf GmbH |
Campanha | Life Lolli |
Anunciante | Kmsz (bone marrow donation center) |
Marca | Life lolli |
Data da primeira Transmissão/Publicação | 2019 / 2 |
Sector Empresarial | Hospitais e clínicas |
História | German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Till Diestel |
Director executivo criativo | Kristoffer Heilemann |
Director criativo | Andy Wyeth |
Director criativo | Veikko Hille |
Realizador | Andy Wyeth |
Director de arte | Ann-Catrin Schuchardt |
Conceito | Ann-Catrin Schuchardt |
Director de arte | Jan Schulz |
Director de arte | Julia Kinast |
Director de arte | Miguel Chordá |
Redator | Christian Korntheuer |
Redator | Marie-Theres Schwingeler |
Redator | Jan-Philipp Michalik |
Account Management | Marei Wilke |
Account Management | Clara Wesemeyer |
Project Manager | Patrick Krug geb. Heinz |
Project Manager | Marta Zlatewa |
Creative technologist | Martin Boeing-Messing |
Head Of Planning | Ralf Sieke |
Pós-produção | Craftwork |
Chief Production Officer | Steffen Gentis |
Produtor | Norbert Henning |
Produtor | Juhn Kim |
Fotógrafo | Alexander Link |
Produtora | Studio Funk |
Music & Sound Design | Timo Kockmeyer |
Director / DOP / Editor / Animation | Niklas Lemburg |
Director de fotografia | Alexander Link |
Animação | Lara Elmenhorst |
Empresa de design | Peter Schmidt Group |
PR Agency | Ketchum Germany |
Agência de Mídia | Fuse Werbeagentur GmbH |
Agência de Mídia | OMD Germany |
Agência de Mídia | areasolutions |