Kristoffer Heilemann
Managing Diretor at BBDO Group Germany
Düsseldorf, Alemanha
TituloSmart Needle Paris
Agência
Campanha Smart needle
Anunciante Daimler AG
Marca Smart
PostedAgosto 2017
Sector Empresarial Automóveis pequenos e compactos
História With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Tipo de Mídia Imprensa e publicações
Illustrator
Art Buyer
Produtor da agência
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Director de contas
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Chief Creative Officer
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