Bombay Sapphire - "Free The Spirit"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Alemanha

8133

Titulo	Free The Spirit
Agência	BBDO Group Germany
Campanha	Free the Spirit
Anunciante	Bacardi
Marca	Bombay Sapphire
Data da primeira Transmissão/Publicação	2016 / 6
Sector Empresarial	Bebidas espirituosas
História	With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds. We cast the spotlight on the brand to engage the gatekeepers to our consumers – the barkeepers – by letting the Spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience.
Tipo de Mídia	Packaging, marcas e design
Comprimento	106 seconds
Brand Manager	Elisabeth Geist
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Darren Richardson
Creative Managing Director	Kristoffer Heilemann
Director criativo	Alexis Mardapittas
Director criativo	Sebastian Steller
Redator	Sebastian Steller
Director de arte	Tobias von Aesch
Redator	Ramón Scheffer
Director de contas	Carsten Will
Account Manager	Simone Klinke
Designer	Daniele Gasparini
Designer	Agnieszka Nabielec
Produtora	CraftWork Duesseldorf