Mariana Borga
Director criativo at Wieden + Kennedy
São Paulo, Brasil
TituloDonate Your Talent
Agência
Campanha #doeseutalento
Anunciante Santa Casa de Misericórdia
Marca Santa Casa de Misericórdia de São Paulo
Data da primeira Transmissão/Publicação
Sector Empresarial Instituições, organizações não governamentais
História What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials.
Tipo de Mídia Interatividade
Comprimento
Head of Art
Director criativo
Account Team
Photography Director
Director criativo
Chief Creative Officer
Graphic Producer
Produtor da agência
Account Team
Director de arte
Director de arte
Illustrator
Produtor da agência
Director de arte
Redator
Redator
Realizador
Realizador
Realizador
Account Team
Graphic Producer
Media Team
Media Team
Media Team
Media Team

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