|Titulo||Roads Have Stories|
|Titulo (língua original)||A estrada conta histórias|
|Campanha||Roads Have Stories|
|Data da primeira Transmissão/Publicação|
|Produto||World Remembrance Day|
|Sector Empresarial||Segurança rodoviária|
|Legenda||Roads have stories. For happy endings, let's improve road safety.|
|História||Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.|
|Filosofia||Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.|
|Problema||The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change.|
|Tipo de Mídia||Televisão|
|Chief Creative Officer||Edson Athayde|
|Director de arte||Diego Tórgo|
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