Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TituloRoads Have Stories
Titulo (língua original)A estrada conta histórias
Agência
Campanha Roads Have Stories
Anunciante FEVR/ACA-M
Marca FEVR
Data da primeira Transmissão/Publicação
Produto World Remembrance Day
Sector Empresarial Segurança rodoviária
Legenda Roads have stories. For happy endings, let's improve road safety.
História Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Filosofia Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.
Problema The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change.
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