Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
Titulo (língua original)Breast 1
BriefSelf-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts. A striking way of reminding women that they should regularly check their breasts for early signs of cancer.
Campanha Breast
Anunciante Laço Foundation
Marca Laço Foundation
Data da primeira Transmissão/Publicação
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Look at yours.
História Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts.
Filosofia "Look at yours".
Problema Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware of their own bodies.
Resultado Increase awareness for this serious problem of women world-wide.
Tipo de Mídia Poster
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Director criativo
Director de arte

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