Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
Campanha Excuses
Anunciante Associação Portuguesa de Apoio à Vítima
Marca APAV – Portuguese Association for Victim Support
Data da primeira Transmissão/Publicação
Sector Empresarial Violência doméstica, agressões sexuais
História “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
Filosofia For most women, the excuses are always the same. Report the real aggressor. Report domestic violence.
Problema Domestic violence
Tipo de Mídia Imprensa e publicações
Director de arte
Director criativo
3D Studio
Pós produção
Director de contas

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