|Brief||We see a woman at a cooking pot. A caption says: "Marta is cooking for her family." She takes a sip. Suddenly the word "her" is deleted. So now, "Marta is cooking her family." She smiles at us. At the Four Hands festival of screenwriting, every word matters.|
|Campanha||Every Word Matters|
|Anunciante||4 Hands Scriptwriting Festival|
|Marca||Portuguese Film Academy|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Cinemas e teatros|
|Legenda||Every word matters.|
|História||A smart & fun campaign to advertise de 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy.|
|Tipo de Mídia||Televisão|
|Director executivo criativo||Edson Athayde|
|Director de arte||Diego Torgo|
|Director de fotografia||André Braz|
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