|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Programas e canais de televisão e rádio|
|Legenda||More than creating a brand promotion, we created a brand-new sport.|
|História||We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.|
Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
|Problema|| Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. |
Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
|Resultado|| MOST WATCHED AND SHARED VIDEO|
IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA
22X MORE VIEWS
THAN THE 2ND MOST POPULAR VIDEO
225.000€ IN ONLINE
IMPACTED OVER 18 MILLION HOMES
IN 70 DIFFERENT COUNTIRES
|Tipo de Mídia||Viral|
|Trilha sonora||Fast Eddie Nelson - Baptize me in Wine|
|Director assistente criativo||Edson Athayde|
|Director criativo||Luis Silva Dias|
|Director de arte||Rodrigo Burdman|
|Director de arte||Eduardo Pastor|
|Product Development||Ricardo Marques|
|Sound Designer||Paulo Costa|
Margaret leads the integrated creative team in MullenLowe’s LA of...
With nearly 20 years of experience at top national agencies such...
"Naomi joined MullenLowe Group in 2014 as Global Chief Growth Off...
Benjamin has been at BETC since june 2005. He works on high profi...
Lead the creative and business development for a privately held,...
I was born and raised in Brazil and started my career in advertis...
Advertising, New Business Development, Online Advertising, Market...
Brijesh leads the creative function for most of DDB Mudra Group's...