Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TituloACA-M - Hangman - I love u
Campanha Hangman
Anunciante ACA-M
Marca ACA-M - Drivers safety association
Data da primeira Transmissão/Publicação
Sector Empresarial Segurança rodoviária
História Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte
Director de contas

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