Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TituloThe Moving Food Truck
Agência
Campanha The Moving Food Truck
Anunciante ADEXO
Marca ADEXO
Data da primeira Transmissão/Publicação
Sector Empresarial Saúde e produtos farmacêuticos
História In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
Filosofia In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Redator
Produtor
Realizador
Produtora

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