Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TituloLove Without Barriers
Agência
Campanha Love Without Barriers
Anunciante Rumos
Marca Rumos
Data da primeira Transmissão/Publicação
Sector Empresarial Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
Legenda We rise together
História With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
Filosofia Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
Problema We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
Resultado Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
Tipo de Mídia Social Media
Comprimento
Mais Informações
Director executivo criativo
Chairman
Redator
Director de arte
Realizador
Director de fotografia Pedro Patrocínio
Produtora
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

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