Missing People - "Please Turn Your Phone On"

BBH

BBH London, Reino Unido

Prêmios

11397

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Missing People
País: Reino Unido

Anunciante: Missing People

Titulo	Please Turn Your Phone On
Agência	BBH
Campanha	Please turn your phone on
Anunciante	Missing People
Marca	Missing People
Data da primeira Transmissão/Publicação	2012 / 5
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The film shows a young boy’s emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he’ll return. The boy finally manages to make “the call” and at the point where we hear a woman’s voice answer “hello”, the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don’t call will view the film in poignant silence. The film closes hopefully as the voiceover plays: “Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People”
Filosofia	The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families.
Tipo de Mídia	Televisão e Cinema
Redator	Matthew Tassell
Director de arte	Emma Castagno
Director de publicidade	Clare Cook
Director de publicidade	Ross Miller
Director de publicidade	Martin Houghton-Brown
Supervisor de arte	Mark Reddy
Director criativo	Nick Allsop
Produtor	Michelle Kendrick
Team Director	Victoria Blackmore
Strategic Business Lead	Ann Marie Costelloe
Strategy Director	Debra Ladd
Produtora	SomeSuch and Co.
Realizador	Ben Strebel
Produtor	Lucy Kelly
Director de fotografia	Ben Kracum
Pós-produção	The Mill London