Stefania Siani
Chief Creative Officer (CCO) at DLV BBDO, Milano
Milano, Itália
Titulo#SponsoredByGatorade
Agência
Campanha #SponsoredByGatorade
Anunciante Stokely-Van Camp
Marca Gatorade
Data da primeira Transmissão/Publicação 2015 / 10
Sector Empresarial Bebidas carbonadas
História 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? 
IDEA
#SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. 
Filosofia The more you sweat, the more you get sponsored to keep sweating. 
Problema PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? 
 IDEA
#SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. 
Resultado RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. 
Tipo de Mídia Case Study
Comprimento
Mais Informações https://www.sponsoredbygatorade.it/
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