Raid® Insecticides - "Coliseum"

Energy BBDO

Energy BBDO Chicago, Estados Unidos

7575

Titulo	Coliseum
Agência	Energy BBDO
Campanha	Raid® Entomology Lab Experiment Videos
Anunciante	S.C. Johnson
Marca	Raid® Insecticides
Posted	Novembro 2015
Sector Empresarial	Produtos para a casa e de manutenção
História	he Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around.
Tipo de Mídia	Televisão e Cinema
Director executivo criativo	Mike Roe
Director criativo	Zac Rybacki
Director assistente criativo	Chad Verly
Director assistente criativo	Nicolas Mejia
Produtor da agência	Matt Scoville
Music Producer	Dan Kuypers
Produtor executivo	Vince Murray
Produtor executivo	Evp
Produtor executivo	Head of Integrated Production
Produtor executivo	Melissa Barany
Editor	Mark McCutcheon
Efeitos especiais	Jason Voke
Produtora	WhizBang
Agência de Mídia	PHD (Chicago)