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Sumário
Entrepreneurial Marketer with MBA
A recognized industry leader with 20+ years experience in Brand Building, Business Development, Creativity, Innovation and Integrated Communication Strategy.
Integrated marketing communications experience in the US, Asia and Canada across all disciplines, for some of the world's most iconic brands.
Driven by a need to challenge convention (and myself), pursue creative excellence, and collaborate with smart and passionate people.
Let's change the world.
Skills
- Integrated Marketing
- Advertising
- Strategy
- Digital Marketing
- Brand Management
- Digital Strategy
- Brand Development
- Creative Direction
- Interactive Marketing
- Social Media
- Online Advertising
- Relationship Marketing
- Interactive Advertising
- Direct Marketing
- Business Development
- Digital Media
- B2B
- Advertising Agency
- Brand Architecture
- Leadership
- Creative Strategy
- Entrepreneurship
- Team Leadership
- Content Strategy
- Executive Management
- Brand Developement
- Performance Measurement
- Interactive Media
- Agency Leadership
- Strategic Thinking
Sector Experience
Positions
Member
YPO - Young Presidents' Organization
October 2015 - Present (8 anos 6 meses)
YPO is a global network of young Chief Executives with approximately 22,000 members in more than 125 countries focussed on leadership idea exchange while improving company, family and individual health.
President
George P Johnson, a Project: Worldwide Agency
October 2012 - Present (11 anos 6 meses)
Denise leads the 9 North American GPJ offices made up of creative teams, strategic planners, account management and operations groups.
GPJ has 26 worldwide offices and has activated live, digital and engagement marketing programs in every major global market for the most recognizable B2B and B2C brands. It has been ranked Advertising Age’s #1 Experiential Agency for the past four years and has clients in the automotive, technology, CPG, healthcare, financial services and other industries focused on engagement, experiential and event marketing.
Reporting to the CEO, Denise’s specialty is a holistic approach to building brands in culture – from strategy to creative to activation: translating brand vision, values and insights into deeper client relationships and net new business.
GPJ has 26 worldwide offices and has activated live, digital and engagement marketing programs in every major global market for the most recognizable B2B and B2C brands. It has been ranked Advertising Age’s #1 Experiential Agency for the past four years and has clients in the automotive, technology, CPG, healthcare, financial services and other industries focused on engagement, experiential and event marketing.
Reporting to the CEO, Denise’s specialty is a holistic approach to building brands in culture – from strategy to creative to activation: translating brand vision, values and insights into deeper client relationships and net new business.
SVP, General Manager
MacLaren McCann
February 2010 - July 2012 (2 anos 5 meses)
VP, General Manager
Grey Canada
2007 - 2010 (3 anos)
VP, Managing Director
Grey Direct & Interactive, G2
2005 - 2007 (2 anos)
Managing Director
JWT
Bélgica
2001 - 2005 (4 anos)
Director of Communications
RocketInfo
2000 - 2001 (1 ano)
Account Supervisor
Ogilvy
1996 - 1999 (3 anos)
Account Executive
DDB
1994 - 1996 (2 anos)
Educação
MBA
1999 - Present (25 anos 3 meses)
