Phil Evans
Creative Director at Leith
Edinburgh, Reino Unido
TituloWinter Football Kit
Agência
Campanha Winter Football Kit
Anunciante Irn Bru
Marca Irn-Bru
Data da primeira Transmissão/Publicação 2022 / 11
Sector Empresarial Cervejas, sidras
História Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Tipo de Mídia Viral
Comprimento
Director criativo
Director criativo
Redator
Director de arte
Director de contas
Executivo de contas
Producer
Assistant Producer
Realizador
Director de fotografia
Focus Puller
Camera Assistant
Gaffer
Art Department
Guarda-roupa/estilista
Make-Up Artist

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