Autotrader - "Auto Trader Brand New Cars"

Accenture Song

Accenture Song London, Reino Unido

13864

Marca: Autotrader
País: Reino Unido

Anunciante: Cox Enterprises

Titulo	Auto Trader Brand New Cars
Agência	Accenture Song
Campanha	Auto Trader Brand New Cars
Anunciante	Cox Enterprises
Marca	Autotrader
Data da primeira Transmissão/Publicação	2019 / 6
Sector Empresarial	Compras online e comércio electrónico
História	Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one.
Filosofia	Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	Final Cut
Empresa de design sonoro	750mph
Head of Marketing Communications	Ben Darby
Chief Creative Officer	Nik Studzinski
Director criativo	James Rooke
Planeador estratégico	David Killick
Planeador estratégico	Max Richards
Produtor da agência	Victoria Dashwood-Quick
Managing Partner	James Pool
Director de contas	Henry Bliss
Produtora	Academy Films
Realizador	Michael Lawrence
Produtor	Stephen Overs
Production Manager	Yura Galitskiy
Director de fotografia	Michael Lawrence
1st AD	Vadim Yuzba
Editor	Ryan Beck
VFX Company	Nineteentwenty
VFX Supervisor	Ludo Fealy
VFX Creative Director	Bill McNamara
VFX Artist	Ludo Fealy
VFX Artist	Chrys Aldred
VFX Artist	Adam McHale
VFX Artist	Ryan Hadfield
VFX Producer	Emma Shuter
VFX Producer	David Keegan
Colorist	Kai Van Beers
Sound Designer	Sam Ashwell
Sound Designer	Neil Johnson