Finish - "Keep your glasses shiny for longer"

Wieden+Kennedy

Wieden+Kennedy London, Reino Unido

20862

Marca: Finish
País: Reino Unido

Anunciante: Reckitt Benckiser

Titulo	Keep your glasses shiny for longer
Agência	Wieden+Kennedy
Campanha	Every dish, everytime
Anunciante	Reckitt Benckiser
Marca	Finish
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Produtos de limpeza, sabões, detergentes
História	Modern life is riddled with dirty dishes, and Finish wants to help.A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser) runs through the various types of human activities that might make a mess of plates, bowls and glasses—and it turns out pretty much all of them do.
Filosofia	The deliberately grandiose concept could easily feel like an overreach for a mundane product, but the execution is brisk enough—with enough rich detail, quirky absurdity and clever insight packed in—to actually be kind of delightful, like when a shellshocked new father is beset by a gang of floating, filthy baby bottles.It also shows W+K's knack for punching up the emotional significance of even dull brands with beautifully shot spots. "Dishes," directed by Riff Raff's Megaforce, feels a bit like a cross between W+K London's hypnotizing work for Lurpak butter and the Portland mothership's slice-of-life campaign for Target from a few years back. It probably helps that the Finish idea is loosely based on the fundamental truth that everyone has to, you know, eat. But it should resonate particularly with anyone who's ever looked at a stacked sink after a hearty meal and thought, in a moment of extraordinary laziness, "Really? Again?"The voiceover's kicker, "Every dish, every time," drives home the point that the product will leave you freer to focus on what matters, rather than living elbow deep in pots and pans. A second new ad takes a similar quick-cut approach, from the narrower perspective of a single glass. It's also full of deft touches that tell smaller stories within the bigger one. (If the vessel is hosting a party on Saturday, it's helping cure heartburn on Sunday.) The payoff—keeping glasses shiny—is less ambitious, and less rewarding, but clear enough. The odds of that glass surviving long enough for it to matter, though, are pretty slim. And it's not really worth wondering where dishes go when they die.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	Final Cut
Efeitos especiais	The Mill New York
Mix Company	Factory Studios
Director executivo criativo	Tony Davidson
Produtor de linha	Jane Tredget
Visual Effects Supervisor	Hitesh Patel
Produtor executivo da agência	Danielle Stewart
Sound Design	Neil Johnson
Produtor executivo	Matthew Fone
Director criativo	Laura Sampedro
Interactive Producer	Silvan Schreuder
Sound Design	Anthony Moore
Planner	Tom Lloyd
TV Producer	Genevieve Sheppard
Director de fotografia	David Ungaro
Group Account Director	Nick Owen
Creative	Erin Swanson
Flame Artist	Gary Driver
Realizador	Megaforce
Director executivo criativo	Iain Tait
Editor	Joe Guest
Assistant TV Producer	Chloe Roseman
Produtor	Sian Rogers
Composer	Alex Baranowski
Producer	Rebecca Bell
Director criativo	Carlos Alija
Creative	Cal Al-Jorani
Director de contas	Francesca Purvis
Head Of Planning	Beth Bentley
Planning Director	Paul Coleman
Creative Producer	Monika Andexlinger
Execuive Post Producer	Gemma Humphries
Flame Artist	Andrew Wood
Visual Effects Producer	Alex Candlish
Titles, Graphics	George Adams
Sound Design	Jon Clarke
Produtora	Riff Raff Films
Music, Sound	Siren Factory