Titulo | Hackers |
Titulo (língua original) | Hackers (anglais) |
Agência | Leo Burnett Paris |
Campanha | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
Anunciante | Syndic. de la Presse Quot./Minist. de la Culture |
Marca | Synd. de la presse quot. / Minis. de la Culture |
Posted | Janeiro 2010 |
Produto | My given newspaper |
Produto (língua original) | Mon journal offert |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | You see you do enjoy reading the daily press. So keep it up |
Legenda (língua original) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
História | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)" |
Tipo de Mídia | Viral |
Mercado | França |
Director criativo | Stephan Ferens |
Director de arte | Christian Picard |
Redator | Alain Meyer |
Redator | Juliette Novak |
Planeador estratégico | Michel Perret |
Account Manager | Julien Grimaldi |
Account Manager | Elise Bret-Ziri |
Account Manager | Pamela Soubrier |
Designer gráfico | Benjamin Mercier |
Director de publicidade | Denis Bouchez |
Director de publicidade | Sabine Ozil |
Director de publicidade | Vincent de Bernardi |
Director de publicidade | Mathieu Mathelin |
Director de publicidade | Agnès Rico |
Director de publicidade | Vincent Peyregne |
Director de publicidade | Béatrice Mottier |