Peloton Bike - "Peloton Bike - Inside a Class Commercial"

Dark Horses

Dark Horses London, Reino Unido

3771

Marca: Peloton Bike
País: Reino Unido

Anunciante: Peloton

Titulo	Peloton Bike - Inside a Class Commercial
Agência	Dark Horses
Campanha	Inside a Class Commercial
Anunciante	Peloton
Marca	Peloton Bike
Data da primeira Transmissão/Publicação	2018 / 11
Sector Empresarial	Cultura, ócio e desporto
Filosofia	The US fitness technology brand Peloton, which brings world-class studio cycling into your home, is launching its first UK ad campaign with the help of London-based sports creative agency, Dark Horses. The multi-channel campaign, which launched in halftime of the England vs Japan autumn international rugby match on Saturday, is directed by Laurent Chanez and produced by Park Pictures. The high intensity, attention grabbing piece of film, using Chanez’s evocative visual style, leaves the viewer feeling breathless. Peloton have already disrupted the US fitness industry with its revolutionary in-home workout, with member numbers for its live and on-demand spin classes recently hitting one million. For its UK campaign, Peloton have turned to Dark Horses to help them bring the fully immersive workout experience to viewers across the country. The 30” TV spot which transports the viewer into a Peloton class led by Leanne Hainsby, one of Peloton’s first British instructors, shows a woman in London and a man in Edinburgh taking the high intensity class from the comfort of their own homes. Using visceral, fast-paced visuals to bring to life the unique and high octane experience of a Peloton class, the viewer is given a taste of what a Peloton ride is really like. The spot is set to a remix of the British indie pop anthem Banquet, by Bloc Party, which the band is currently taking on an anniversary world tour. Alongside the campaign, Peloton is simultaneously launching 6 retail showrooms across London: Westfield, Canary Wharf, Kings Road, Marylebone High Street, Spitalfields and St Pancras. The bikes, which retail at £1990 plus £39 per month for the unlimited class subscription, which includes cycling, as well as “floor” workouts such as strength, stretching and yoga, will be available to try in-store. Peloton’s flagship UK location, and site of its first UK-based cycling studio, will be Peloton House on Floral Street in Covent Garden. For a limited time, those curious to try the bike can book themselves a free 30 minute test-ride at https://house.onepeloton.com/.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Editing	Trim Editing
Sound Design	750mph
Director criativo	Danny Brooke-Taylor
Redator	Adam Burns
Director de arte	Paco López
Diretor dos Negócios	Harry Gayner
Agency Producer	Andy Walsh
Production Company	Park Pictures
Director	Laurent Chanez
Post Production	Freefolk
Colourist	Duncan Russell
Post Production Producer	Cheryl Payne
Sound Engineer	Ben Gulvin