Titulo | Souvenirs de Paris |
Agência | Marcel |
Campanha | Souvenirs de Paris |
Anunciante | Centre Pompidou |
Marca | Centre Pompidou |
Posted | Abril 2019 |
Sector Empresarial | Transportes, viagens e turismo |
História | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
Tipo de Mídia | Viral |
Comprimento | |
President | Agathe Bousquet |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Chief Creative Officer | Anne de Maupeou |
Director executivo criativo | Youri Guerassimov |
Director executivo criativo | Valéry du Peloux |
Redator | Antonin Jacquot |
Director de arte | Clément Sechet |
Director de arte | Aurélie Halbmeyer |
Director of Motion | Arnaud Raquin |
Partner | Blandine Mercier |
Account Manager | Noëlla Neffati |
Project Manager | Claire Sioufi |
Project Manager | Jeanne Philippe |
Managing Partner | Nicolas Lévy |
Social Media Manager | Julien Petit |
PR | Leila Touiti-Rose |
PR | Catherine Helfenstein |
Linguistic Consultant | Bethany Catterson |
Frontend Developer | Paul Vanlerberghe |
Technical Project Manager | Edouard Danesse |
Produtora | Artisans du Film |
Realizador | Guillaume Talvas |
Produtor | Valéry du Peloux |
Director de fotografia | Nils Runiet |
Director de fotografia | Niels Benoist |
Câmara | Pierre Bernier |
Editor | Guillaume Talvas |
Assistant Editor | Cécile Valente |
Som | Valentin Verrier |
Assistant Director | Nadia Moussa |
Câmara | Frédéric Ouziel |
Production Coordination | Laura Fague Martin |
Camera Assistant | Maxime Maujan |
Post-production Supervisor | Thibaud Colignon |
Mixer | Charli Masson |
Colorist | Johan Tür |
Pós-produção | ADF L’atelier |
Música | David Makima |
Impressão | Prodigious |
Produtor | Suzanne PEREIRA DIAS |
Produtor | Nathalie TURMEL |
Model Making | Mathieu Andrieu |
Fotógrafo | Aurélie Halbmeyer |
Retocador digital | David Verduci |
Agência de Mídia | Blue 449 |
Chief Executive Officer (CEO) | Pascal Crifo |
Head of Digital trading | Julie Emberger |
Social Media Strategist | Théo Ravel de Fereirolles |
Head of Brand Activation | Fouad Hachani |
Endorsement & KOL | Carmelle Basset-Chercot |
PR Agency | MSLGROUP |
Chief Executive Officer (CEO) | Clément Leonarduzzi |
Communications Director | Benoit Parayre |
Chefe de Digital | Paul Mourey |