Catherine Helfenstein
Directrice Marketing et Développement France et Afrique francophone at Deloitte France
Paris, França
TituloSouvenirs de Paris
Agência
Campanha Souvenirs de Paris
Anunciante Centre Pompidou
Marca Centre Pompidou
PostedAbril 2019
Sector Empresarial Transportes, viagens e turismo
História The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
Tipo de Mídia Viral
Comprimento
President
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Director de arte
Director of Motion
Partner
Account Manager
Project Manager
Project Manager
Managing Partner
Social Media Manager
PR
PR
Linguistic Consultant
Frontend Developer
Technical Project Manager
Produtora Artisans du Film
Realizador
Produtor
Director de fotografia
Director de fotografia
Câmara
Editor
Assistant Editor
Som
Assistant Director
Câmara
Production Coordination
Camera Assistant
Post-production Supervisor
Mixer
Colorist
Pós-produção ADF L’atelier
Música
Impressão
Produtor
Produtor
Model Making
Fotógrafo
Retocador digital
Agência de Mídia Blue 449
Chief Executive Officer (CEO)
Head of Digital trading
Social Media Strategist
Head of Brand Activation
Endorsement & KOL
PR Agency
Chief Executive Officer (CEO)
Communications Director
Chefe de Digital

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